Culture = CASH

Can you imagine working at a company, where one of the products you sell, is a book written by employees about what their customer service culture means to them?

Sounds outlandish!

Sounds like online shoe retailer, Zappos.

Tip of the hat to 37signals blog for including a link to a summary of Zappo's presentation at the SXSW conference. And if you want to see the accompanying slideshow, click here.

Great lessons in E-Commerce, outlandish Customer Service, the importance of hiring into and ingraining company culture and treating customer service like an investment instead of an expense.