Friday, August 17, 2007

Business Organics

Fast Company features an article by Richard Watson called Unearth Growth by Digging in the Dirt. He compares some aspects of business to nurturing the growth of plants.

It's not the first time I've come across this analogy.

Back in 2001 my CEO opened our annual report with a similar story comparing business and nature.

Both these stories remind us that rather than fight business conditions, we need to embrace them. The stock markets will surge. The stock markets will retreat.

If farmers acted like many business people, they'd never buy seed or plant fields the year following a poor crop.