Making the Heath Brothers Proud

This video, from O'Reilly Radar demonstrates the impact of how a typical home's energy consumption impacts greenhouse gas emissions. It is a great example of "sticky" communications.

The Heath Brothers (Dan and Chip) would be proud.

Dan and Chip Heath wrote the bestseller Made to Stick, which is a guide to understanding the essential elements of how to effectively communicate an idea. The video demonstrates all six principles of "sticky" communications.

(Sorry, if you want to know what the principles are, you should really buy the book!)