What Are YOUR CEO's Favorite Phrases?

I recently watched a YouTube video of Steve Jobs' favorite phrases. Here it is:




The stories about working for Steve Jobs are legendary, but you can't deny his passion for innovation and his desire to hit product home runs.

One gets the feeling that unless you're prepared to WOW, (sorry Microsoft) don't bother talking to him. Here's a link to Wired Magazine's Best Steve Job's quotes, ever.

What are YOUR CEO's favorite phrases? Do they set a tone? an expectation? Do they speak to YOU, your customers, your company's products and services?

Or do they only speak to analysts and shareholders?