The Apathy War

Seth Godin has a great blog this morning about the Two kinds of "Don't Know". While Seth points out these observations as a warning to Marketers, his blog should serve as a beacon to I.T. Project Leaders as well.

My team faced the two kinds of "Don't Know" first hand, when trying to educate and train employees on a new business system.

I had been through the process before, during a Global SAP system implementation for a prior company. For my new company, to help get the message out and to help our employees get trained, (to address "Don't Know") our team did a LOT of stuff.

1. Our team provided monthly project updates via email.
2. We posted project information on a blog.
3. We created a spot on the corporate intranet for project updates.
4. We provided detailed process transaction documentation.
5. We provided "cheat sheets" featuring transaction shortcuts.
6. We provided online web based (self-paced) training, available 24x7.
7. We provided online integrated help within the application.
8. We provided a tool free phone number for any questions.
9. We pre-trained our Helpdesk to answer questions and to support our employees.
10. We built and provided access to a duplicate, test environment, where employees could actually logon and practice their transactions (available months before our "go live").
11. We held classroom system transaction training.
12. We held Process overview training.
13. We built a train the trainer model, to develop local experts, who could be relied upon as a "first line of defense".
14. We created process user groups so our employees could rely on their community for support (and we led the monthly meetings).

None of it mattered, because many of the employees, fell into the second "Don't Know" group.

They didn't care.

And no amount of communications, training materials or practice opportunities can overcome apathy.

In retrospect, our time would have been much better spent "engaging employees", measuring their committment, motivation and project understanding, rather than focusing on training/communications tools and expecting employees to listen and learn.

To defeat "Don't Care", you need strong corporate committment. You need leadership. You need to win "hearts and minds".

We didn't need another training brochure. We were fighting an Apathy War.