Is Your Marketing Department Focused on the Mission?

Yesterday, I wrote a blog called Advice to my Alma Mater, after I stumbled across the website of a former employer. Their website was well organized, transaction optimized and completely antiseptic. To my mind it didn't reflect the customer passion that I KNOW they have.

If I were still working in a Marketing capacity for the company, I might have made a poster like the one (I created) above (featuring Seth Godin's blog photo) to remind my team of Seth's message that Job #1 is to be remarkable.

After all, if you build an enthusiastic (and vocal) customer base and begin to achieve "Top of Mind" status - the first place people want to visit for great shoes or ice cream or car repairs, it makes spending a large portion of your day on improving your search engine rankings less important.

Too often, we focus on the tasks (like SEO) and forget the mission.