Saturday, January 26, 2008

The Macarena and the Internet

The folks who run the Wayback Machine have been archiving websites since 1996. If you're interested in taking a trip down memory lane, give it a try.

To give you a point of reference, "The Macarena" was the #1 song that year.

I checked out a 1996 version of a company website where I worked and even then, the marketing folks were trying to build an online community. If you "signed up" for the e-newsletter, you were entitled to a free customized product.

Twelve years ago, some smart marketing folks at my Alma mater, understood the potential value of building web "communities".

But back then it was more of a mailing list, than a community.

What did your website look like back then? Has it changed much?