Wine 2.0

If you want a stunning example of what a Web2.0 marketing approach looks like (or rather, how it should work) look no further than Stormhoek.com, the website of a small South African winery.

The website is basically a blog, with links to a YouTube channel and a MySpace page.

Hugh MacLeod (of GapingVoid fame) is the marketing brain behind it all.

With a miniscule budget and heavy competition, he's managed to very successfully promote the Stormhoek brand (going from zero cases to 200,000 cases in the UK in about 2 years).

Read through the posts and learn how he leverages the passion of wine making and how he communicates and amplifies his brand's message. Watch how he spreads the word of his brand in new, innovative, 21st century ways.

Note the authenticity.

Note the lack of sales pitch. (Heck I couldn't even find a listing of their brands on the site!)

And while you're there read the Smarter Wine Idea post.

And count your lucky stars that you aren't a competing brand manager.