Interesting Googlism

A talk with our Web stats provider revealed that now more than 50% of Google searches are unique and contain 4 to 6 words in the search string.

What this means is that not only does the "Long Tail" exist, it's thriving.

Recently we were trying to determine why our site visits were increasing, while our keyword rankings were staying relatively stable.

To test the theory, we tried a bunch of long tail searches for our products and found that our websites were always ranking at or near the top of the results pages.

We're blessed to have VOLUMES of well tagged information on our websites and blogs, but this little gem came as quite a surprise.

What did we learn?

Provide loads of valuable content (especially in blog form) and you'll be found on the web.