User Voice

I've long been a fan of "voice of the customer" technology. I've blogged several time about Dell's IdeaStorm project, where customers get to suggest improvements to Dell's products and services and the customer community gets to "vote up or vote down" ideas submitted by the community.

I'm really excited by a brand new web service called User Voice. This web service easily allows any company to start up their own customer conversation. The service comes in several different "flavors". The feedback tab you now see on the left hand side of my blog, is an example of the free version.

I'll leave this tab here for several weeks and encourage any readers to post blog topic ideas of their own and vote on those ideas submitted by others.

The application is very easy to set and use.

The toughest part of the entire process will be for User Voice customers to summon up the courage to actually begin an honest conversation with their customers!