Mac Ads: Made to Stick

About 6 weeks ago, I was reading Made to Stick by Chip & Dan Heath. I love this book. It describes six key principles that are essential for effective communicating . No matter what you do in business, these principles will help get you message heard and retained.

The 6 principles are: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, Stories.

For an in depth understanding of all the principles, please go buy the book. I have found no better example of the Made to Stick principles than the current series of Mac ads. Here's an example.




This ad takes a complicated issue and treats it simply. The fact that actors are playing the roles of PC and Mac is unexpected. Any PC user who has encountered Vista can relate in a credible way to the imposition MS security imposes on your computing experience. The ad tells a story that viewers can relate emotionally to. Brilliant.