Monday, February 23, 2009

Meeting Deja Vu


I participated in a meeting this past week.

I exited the meeting with a feeling that we hadn't accomplished much. Certainly the challenges were laid out and a couple of suggestions were raised. Some attendees decided that additional information was required.

What was missing?

For starters, we made the cardinal sin of declaring the meeting over before we assigned specific "to dos" and deadlines. There were no specific action plans to advance a solution.

Afterwards, I mentioned this to a colleague who had also attended. His response surprised me.

"I've worked here for ten years and have attended that meeting at least ten times before".

Very telling.

Has this ever happened to you? Ask yourself the following questions.

1. Are you taking comfort in activity vs. accomplishments? i.e. If we're meeting, we're doing something about it. Even if we aren't.

2. Are you executing well? Setting tasks, assigning responsibilities, establishing deadlines?

3. Is the meeting topic important, but not urgent? Perhaps the topic is important enough to draw ten people into a meeting, but doesn't make it to our individual top three tasks once we return to our desks.

4. Who is in charge? Who owns the initiative? We assembled a group of independent people (each responsible for a different product line or sales channel) but we weren't working within a common strategic plan under the guidance of a VP of Sales.

If you answered Yes to any of the above questions, you're suffering from Meeting Deja Vu.

Now that you recognize the disease, how are you going to treat it? Here's a suggestion.