Cleaning Up Shopping Carts
Yesterday I heard a great story from our Sales Manager. He recently visited an Apple store, looking to purchase an iMac. Now they didn't have the keyboard that he wanted so it was recommended that he order online.
While at the store, he placed his order into an online shopping cart, but before actually purchasing the computer, decided to wait a few days to make the decision.
And so he abandoned his shopping cart. We've all done it.
And usually that's the end of the story.
But not in this case.
Withn 24 hours someone from Apple, whose job it is to "collect the carts" called him and asked how they might help complete the transaction. After a brief discussion, the Apple rep identified a marketing discount program that my colleague qualified for.
Within the span of a ten minute conversation, the transaction was completed. What began as an unfulfilled shopping expedition, ended as a transaction.
Now the moral of the story isn't to suggest you go online shopping and intentionally abandon your shopping cart. It's to point out that
with a little extra effort, you can capture "lost" business.
Cleaning up those shopping carts, is just ONE way.
While at the store, he placed his order into an online shopping cart, but before actually purchasing the computer, decided to wait a few days to make the decision.
And so he abandoned his shopping cart. We've all done it.
And usually that's the end of the story.
But not in this case.
Withn 24 hours someone from Apple, whose job it is to "collect the carts" called him and asked how they might help complete the transaction. After a brief discussion, the Apple rep identified a marketing discount program that my colleague qualified for.
Within the span of a ten minute conversation, the transaction was completed. What began as an unfulfilled shopping expedition, ended as a transaction.
Now the moral of the story isn't to suggest you go online shopping and intentionally abandon your shopping cart. It's to point out that
with a little extra effort, you can capture "lost" business.
Cleaning up those shopping carts, is just ONE way.
