Messages to the Banks - Make Lemonade

The U.S. Banking industry is missing a HUGE opportunity. At the moment they've circled the wagons, admitting no wrongdoing, protecting executive bonuses. For them it's business as usual - except for the fact that they're receiving HUGE bailout money (mine and yours).

America has turned sour on all things Financial. To us it represents greed, betrayal, recklessness and dysfunction.

It is a huge opportunity for the industry.

Imagine how well an entirely new strategy would work if just one banking CEO changed direction.

Here's how his press release might read:

America,

We at (insert Bank name here) would like to apologize for our part in the economic crisis in which America finds herself. Over the past decade our Bank has undertaken unacceptable risks in our mission to drive profits for our shareholders. Our compensation plans provided bonuses for those most successful at driving the very behavior that helped our nation into the crisis we now face.

We accept responsibility for our actions and from this day forward pledge a new beginning.

We are working hard to repair our balance sheets to balance our assets with our liabilities. We are movong away from a 35:1 debt/asset ratio and are working to achieve a very conservative 5:1 ratio. Our progress towards this goal will be monitored by independent 3rd party accounting firms in conjuction with the SEC and Fed. Today we are announcing a new policy of transparency, and will show each and every account holder how we intend to keep these promises.

We are announcing today that 30% of all future profits will be returned to the taxpayer until such time as the TARP money we have received is paid back. This may well take decades, but it is our commitment to every American, that we consider this money a loan.

Finally, we are addressing compensation. Our bonuses, if any, will be based upon both our profitability and our journey towards a conservatively structured, sustained balance sheet. Every customer of this Bank must be assured that their assets are safe and that all creditworthy customers have access to the capital they need to run their businesses and their lives.

If your current bank is NOT pledging similar response to this crisis, may we suggest that you open an account with us.

Together we'll forge a healthy and sustainable economic future for America.

Signed,

Joe Moneybags,
CEO
insert Bank name here.

America has a huge capacity for forgiveness. It's time that the Banks stepped up and admitted their mistakes and told America what THEY are going to do to fix things. I think for a "first mover", the rewards could be substantial.