Crappy Pretzels. Cheap Airline.
Every once in a while I notice a tidbit of Marketing genius. For some reason, on my return flight from Florida, the crappy little snacks they hand out on the airlines caught my attention.
The label on the bag was brilliant.
"How to Eat Gourmet Pretzels on a Low Fare Airline."
Instead of reminding each passenger of the crappy snacks that they receive on each flight, the labelling served to enforce the fact that our fares were likely lower than the cost to drive the trip.
They took the tongue in cheek approach, reminding people how inexpensive their trip really was.
So instead of a complaint. They got a smile. (At least from me.).
The label on the bag was brilliant.
"How to Eat Gourmet Pretzels on a Low Fare Airline."
Instead of reminding each passenger of the crappy snacks that they receive on each flight, the labelling served to enforce the fact that our fares were likely lower than the cost to drive the trip.
They took the tongue in cheek approach, reminding people how inexpensive their trip really was.
So instead of a complaint. They got a smile. (At least from me.).
